MUNCHIES Food Hall Coming to East Rutherford Mall

American Dream, the upcoming mall at the Meadowlands (formerly Xanadu), has announced the addition of the first MUNCHIES Food Hall — MUNCHIES is a food and culture website from VICE (Visit Site). The hall will take over 38,000 square feet and feature 18 vendors.

According to the release, the hall is eschewing the typical celeb chef partnering and went with a young skewing digital brand instead. Plans are to “curate tenant selection and global culinary experiences” plus “creating events, activations and content not found anywhere else.”

Plans include space film, provide demos and and more for immersion in the MUNCHIES “brand”. American Dream is currently eyeing a 2019 opening (Visit Website).

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