ShopRite has introduced a comprehensive produce program called Taste Me, Do Good. The Taste Me, Do Good organic fair trade line of produce items provides shoppers with fruits and vegetables, the production of which creates unique benefits for farmers, workers, and the environment through fair trade, organic, and biodynamic practices throughout the U.S. and Latin America.

“The program perfectly aligns with our family and company values of providing healthy and nutritious foods to people, giving back to the community, being committed to environmental sustainability, and taking care of the farmworkers who do the hard work of producing the foods we enjoy,” says Carl Inserra Jr. of Inserra Supermarkets ShopRite. “For us, it’s a win-win – great products, a great story to tell, and a meaningful experience to bring to our customers.”

The family-owned chain owns and operates 17 ShopRite stores located in Bergen, Hudson and Passaic Counties in New Jersey and 5 ShopRite stores in Rockland County in New York.

Through this program, ShopRite is committed to offering a full line of Taste Me, Do Good organic fair trade products in stores, including pears, apples, blueberries, strawberries, and tropical items such as pineapples and mangos. To tell the story, the company will be featuring Taste Me, Do Good bin displays and signage, and be engaging shoppers via social media.

It will also showcase seasonal and imported organic products year round, which are grown with the high levels of food safety and strict social and environmental standards. The company operates “model best practice” farms in Latin America and around the U.S., and works with associated farmers, often small and medium-sized operators, cooperatives and rural workers.