ShopRite Launches Wholesome Pantry Organic Brand

ShopRite has announced the launch of Wholesome Pantry, a new private label line of free-from and organic products available exclusively at all of its stores in New Jersey, New York, Connecticut, Maryland, Delaware and Pennsylvania.

The new brand, marketed as Wholesome Pantry and Wholesome Pantry Organic, includes products void of 110 ingredients and contains no artificial additives, flavors or preservatives. The organic line is USDA-certified organic and complies with standards set by the USDA National Organic Program.

The Wholesome Pantry lineup includes products found in nearly every aisle, including frozen, produce, dairy, and meat. Over 100 Wholesome Pantry items are available on shelves now, with that number expected to triple in the coming months.

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ShopRite first began offering organic items in 1999. Those interested in learning more about Wholesome Pantry can visit ShopRite.com/wholesomepantry.

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