Rita’s Italian Ice, the world’s largest Italian Ice concept with more than 600 stores across the country, officially announced the debut of a new product, All-Natural Italian Ice. The new Italian Ice line extension is made with simple, natural ingredients and comes in four flavors — Pineapple and Strawberry are available immediately in all open stores nationwide — and seasonal stores when they reopen in 2016. The other two, Banana and Orange will be available by March. Each of the new All-Natural Italian Ice flavors are made fresh daily without artificial coloring or artificial flavors.

“Our guests have always appreciated that our Italian Ice is made fresh daily using quality ingredients, but they were still looking for a natural option that offers the same great taste they’ve come to expect from Rita’s,” said Robin Seward, chief marketing officer at Rita’s Italian Ice. “For a brand committed to happiness, it was important to evolve our product to fit our fans’ lifestyles. We think Rita’s All-Natural Italian Ice is going to be a hit with our loyal fans and new fans to come.”

Locally Rita’s has locations in Mahwah, Lodi, Little Falls, East Rutherford, Wood-Ridge, and Glen Rock. For more information about Rita’s All-Natural Italian Ice, visit their website.