If high fructose corn syrup, preservatives, hormones and GMO’s are the evil villains in today’s food landscape, then Caren Sinclair-Kay is a modern day superhero. Sinclair-Kay, mother of 3 and digital and e-commerce entrepreneur, has infused her passion for nutritious, all natural, delicious food into her new company Fresh From the Farm 365, which makes local farm fresh food accessible to consumers in Northern NJ. Five months after launch, the Ridgewood-based company is kicking off a crowd funding campaign through indiegogo to enable sharing of the local goodness with more people, expanding service to the entire Tri-State area.

“Just walk down the aisles of your supermarket and check out the food labels. It’s too easy to find unhealthy foods,“ said Sinclair-Kay. “I want to offer more people an alternative. I want to make it easy and convenient for more people to make nutritious choices and live a healthy lifestyle.”

Sinclair-Kay is hoping to raise $20,000 to fund a new delivery process, which will allow for a broadened service area. Those who pledge will receive a sampling of what is sold on Fresh from the Farm 365. Donations will be made to city Harvest and Table to Table, two organizations that bring fresh, healthy food to under served communities from those who contribute to the higher pledge levels.

Fresh from the Farm 365 offers just-picked fruits and vegetables; meat, poultry and dairy from animals raised without hormones or antibiotics; and an array of baked goods and specialty items produced by local artisans using the very same ingredients Fresh from the Farm 365 sells. Customer’s can subscribe to one or more of the weekly delivery plans.

The online market draws upon a number of the Tri-State area’s family farms and food purveyors, including Blooming Hill Farms, Samascott Orchards, Phillips Farms, Hot Bread Kitchen, Martin’s Pretzels, Beth’s Farm Kitchen, and Montclair Bread Company.

For more info on the campaign and how to contribute visit the campaign page or their website.