A new ready-to-drink cocktail brand has officially launched in New Jersey.

Jimmy Juice, a canned cocktail concept known for its fruit-forward flavors and easygoing, summer-focused identity, is now rolling out across the state.

The brand will be available at select bars, restaurants, liquor stores, and events throughout New Jersey.

Designed with warm-weather occasions in mind, Jimmy Juice is positioned for everything from beach days and backyard gatherings to tailgates and nights out.

Jimmy Juice traces its roots to Historic Sickman’s Mill in Pequea, PA, where tubing along Pequea Creek and creekside hangouts helped shape its identity.

The concept is inspired by “Jimmy,” a dog known locally for his playful, social personality—an influence that continues to define the brand’s relaxed, outdoors-driven feel.

Jimmy Juice began at Jimmy’s Place, a creekside bar located on the property, where guests gather for food and drinks before or after tubing. That environment helped establish the brand’s focus on casual, social experiences tied to summer and outdoor culture.

With its New Jersey debut, Jimmy Juice is partnering with local businesses and venues across the state, with availability expected to expand throughout the season.

The brand will also collaborate with bars, restaurants, and retailers to highlight where customers can find the product, alongside local events and promotions—customers can learn more at their website (Visit Site) and popular social media platforms.