A growing international tea and dessert concept is planning a new location in Bergen County.

Naisnow is coming soon to the American Dream mall in East Rutherford, adding another beverage-focused concept to the center’s expanding dining lineup.

The brand is a Chinese tea concept known for its specialty drinks and desserts, with a menu that includes fruit teas, milk teas, and baked items. Naisnow focuses on ingredient quality and lighter-style beverages.

Its first U.S. location opened last year in Flushing, New York, marking the beginning of its expansion into the American market.

According to the company, Naisnow is targeting significant growth in the U.S., with plans to expand to as many as 500 locations over the next three to five years.

Once open, the American Dream location will join the mall’s growing mix of dining options.

An official opening date has not yet been announced.

Naisnow
1 American Dream Way
East Rutherford, NJ
Website

[photo source: Naisnow]