NYC Cookie Shop Announces North Jersey Expansion Plans

Schmackary’s (Website), the award-winning cookie shop from NYC, has just completed its first franchise agreement with Richipal Bindra and Harsharan Kaur for New Jersey.

When shopping for a franchise, Richipal and Harsharan looked far and wide for a concept they could grow together.

None stood out until they found Schmackary’s according to a press release.


“We visited other cookie shops near our home and found them to be cold and lacking personality. Nothing compared to how we felt walking into Schmackary’s,” said Harsharan Kaur, Schmackary’s newest franchisee. “I love cooking and bringing people together, and I am excited to share the same warm, welcoming feeling that I first experienced at Schmackary’s with our New Jersey community.”

They are exploring locations across Northern New Jersey, with special sights on Englewood, Fair Lawn, and Hackensack.

The brand opened in NYC’s Theatre District in 2012 and began franchising in 2023.

They offer a rotating variety of flavors (over 100) along with cookie cakes and various beverages.

No official lease signing has been announced at the moment.

[photo source: Schmackary’s]


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