Kilburn Live and Hasbro announced a deal with American Dream to bring a brand-new entertainment concept to the American Dream property in East Rutherford.

Anchored by Hasbro brands including Monopoly, GI Joe, My Little Pony, Hungry Hungry Hippos, Clue, Connect Four and Candyland (among others), The Game Room powered by Hasbro will feature a reimagined arcade platform with highly curated midway games – paired with “expertly crafted” food and beverage offerings.

“Our goal with The Game Room was to go big in scale and with innovation. The combination of offering that The Game Room has, I think truly redefines the next evolution in Family Entertainment Centers,” said Mark Manuel, CEO of Kilburn Live. He added, “we are excited to see our big and innovative ideas come to life on the world class stage of American Dream, for guests of all ages to enjoy.”

According to their press release, The Game Room Powered by Hasbro will begin welcoming guests in 2022.

[photo source: American Dream]