Foodtown Rebranding as The Fresh Grocer in Washington Township

Shoppers will notice new changes over the next few months at the Nicholas Markets Foodtown in Washington Township starting February 21st.

It will transition into The Fresh Grocer, a registered trademark of the retailer-owned cooperative Wakefern Food Corp, a supermarket chain specializing in high quality, fresh prepared foods. The company announced last October that it had joined the co-op, making Nicholas Markets their 51st member. This change will also occur at their markets in Colonia, North Haledon, and Cedar Grove.

Customers can expect all the favorite parts of their store to remain while new products – like several new Wakefern Own Brand items – and features are added with the new name. It will continue to offer restaurant-quality take home meals and a wide variety of “high quality fresh foods”. Customers will also notice new advertising circulars with special deals for The Fresh Grocer stores, and Instacart, the on-demand and online grocery delivery service, will also be available to customers.


The Fresh Grocer
315 Pascack Road
Washington Township, NJ


Comments are closed.