IT’SUGAR at American Dream in East Rutherford Announces Opening

IT’SUGAR, the candy shop known for its “over-the-top sweets”, has announced that it will open this Saturday, December 14th at the American Dream mall in East Rutherford. At three stories and over 22,000-square-feet, it’s being billed as the world’s “first department store of candy”.

The store will greet visitors with a 3-story tall Statue of Liberty replica covered in over 1.5 million Jelly Belly beans, while the first floor’s centerpiece – an immersive lollipop garden filled with nearly ten-thousand lollipops – is surrounded by over 5,000 square feet of candy bins.

The second floor is home to dozens of branded shops like Sour Patch Kids, Swedish Fish, Nerds, Starburst, Reese’s, Kellogg’s, and more. Coming in the spring, their third floor will be a new Oreo café concept called Oreo TWISTiD. Overlooking American Dream’s entertainment atrium, Oreo TWISTiD will provide guests with a view of the DreamWorks Water Park and Nickelodeon Universe Theme Park.


1 American Dream Way
East Rutherford, NJ

[photo source: American Dream]


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